Begin with a specific promise
A comment works best as a signal of intent. Invite people to request one resource or answer—such as a guide or a product detail—using a phrase that belongs to that post. The narrower the promise, the easier it is to write a helpful response.
RelayDM can evaluate eligible comments on a connected Instagram post or Reel. You can configure an any-comment trigger or match selected keywords. Test a matching comment and a non-match before activating the journey.
Make the first DM feel connected
The opening message should name what the person asked for and explain the next step. If the workflow asks them to reply with a continuation phrase, make that phrase obvious. If the resource can be delivered directly, avoid adding a step merely to make the flow longer.
A configured public reply and a private message are separate outcomes. Keep the public copy accurate; do not claim the resource arrived until you know the private delivery was accepted.
Deliver, then measure carefully
The current delivery workflow can send configured Text and tracked Link items. Put brief context before the destination and check the complete recipient preview. Tracked-link activity and delivery outcomes can help you understand what happened, but a click is not proof of a purchase or a message open.